I feel like so many people in our community have leaned so far towards the feminine side that we've lost this masculine kind of energy and feel. And what that means is that, you know, you aren't able to, like, move through things as resiliently, you know, as you should or could.
Welcome to the Legacy Creator podcast, a show dedicated to giving you the tools you need to build a profitable, purposeful, and powerful business that lasts. I'm your host, Ashton Smith, a sixth-generation entrepreneur who is passionate about helping you think bigger so that you can actualize your goals and build your legacy.
Let's dive in.
So pumped for today's conversation. We've got Jordan here with us again. Hi, I'm Jordan. I'm sure you guys can tell this is becoming a, a regular. recurring theme. Jordan is just here. Jordan is here. I feel like we're so much stronger whenever we show up for an episode together, and I feel like you will, you will see that today. Like, we're so passionate and excited about our conversation today. But before we dive into any of that, let's do a quick reintroduction. Jordan is a part of our team at The Awakening. She is central to everything that we do. She's our creative director/executive assistant, but really more so our creative director. She does a lot in the business, and I honestly feel like you're more of a partner at this point—than, like, an employee because—she does so much for us, and you guys are gonna be seeing her more and more on the podcast, which I'm excited about. So. Yeah.
Woohoo!
Wanna share a fun fact or anything?
Oh, God. I don't know. I don't know of any fun facts on the spot. Um, do you know a fun fact about me?
Your interest in poetry and music is fairly interesting, especially to our audience, because we're kind of a business podcast. Mm-hmm. But Jordan is like—and she won't give herself credit, so, you know—just forget what she has to say, but she's an incredible writer, and like, she's truly a poet. She writes music, which I know it's been a while, but—Yeah.—that's a fun fact about us is, like, we actually used to write music together. Fun fact. So, fun fact of the day.
Um, but today, we are talking about something that Jordan and I have been talking about in our, like, private conversations. Yeah. It's just been a recurring conversation for us recently. Yeah. So—but I feel like we did a big brain dump on this when we were at the beach. Mm-hmm. In July. Yeah. We went to our family beach trip. It was our 29th year of this family vacation, so good vibes. But Jordan and I were just standing at the water's edge, and we were just talking. We were talking about business and life, but this topic came up in particular, and we were just riffing for like—Yeah.—I mean, at least half an hour. And we're like, "We've gotta take this to the podcast." Mm-hmm. So—so here we are today.
Yeah. We're, we're bringing it to you guys today. We feel like this is a really important conversation. Um, but we are talking about, like, finding this balance between the masculine and the feminine, and specifically, how can we leverage both of these in our business journey and our entrepreneurial journey? And, you know, I think that one thing that came up for us as we were talking about this is, like, too much of anything is harmful. Mm-hmm. And I think that it really applies to this conversation. Too much masculine energy is harmful in your business. Too much feminine energy is harmful. And so our goal with this conversation, like all of our conversations, is to just kind of shed light on this topic and kind of provoke some thought for you. Um, it's not to really convince you to go either or. Yeah. It's, it's about both, you know? It's about marrying both of them. It's—Mm-hmm.—I think that sometimes our culture is very—and like our personalities, we're very, like, all or nothing mentality. And most of the time, like, you actually wanna find just a nice middle ground, a nice balance, a nice integration. And that's exactly what we wanna propose today with this conversation of balancing the masculine and the feminine in, um, you know, your business. Mm-hmm.
So, um, one thing that I have noticed is that if you tend to operate more in the masculine or in the feminine, ki—you kind of adopted that either or mentality and you're very on either side, it often comes from like past pain or trauma or an environment that was unhealthy. Like something kind of triggered that and it like offset the balance. Mm-hmm. So, one thing I see most commonly in our community is women that have come from corporate and they've come from these like male dominant environments, very like Wolf of Wall Street vibes, very, um, you know, hustle, very, I would say, like, aggressive energy. Mm-hmm. And it just, like, really put a bad taste in their mouth. And so, they go into their business wanting to do the exact opposite. You know, they don't wanna create that culture. They don't wanna create that environment. It's kind of like when people parent. Mm-hmm. Like, they tend to do the opposite of, like, the bad things—Mm-hmm.—that maybe their parents did in that dynamic. So, same is true here. So you have people coming from corporate, and then they go so far on the feminine side, and they forget the masculine. They leave it. They, you know, shove it under a rug because they have such a bad taste in their mouth where that's concerned. Mm-hmm.
Then you have the other end of the spectrum, which I feel like is a little bit more rare for our community, but you have people that, um, maybe they were really operating in the feminine and they really maybe opened up to someone or, you know, they were naturally more of an empathetic leader and they had maybe a tough conversation or they trusted someone and it, and it went wrong. Mm-hmm. It went bad. It went south. And so then they kind of put up a wall. They put up a front to where they don't wanna have that, like, open, soft, empathic—a lot of times feminine energy anymore. They wanna protect themselves, and so they take on more of a masculine energy. Mm-hmm.
And adding onto that, I think sometimes it comes, like, naturally to people. Some people naturally fall on the feminine side and some people naturally fall on the masculine side, and it—that's the case for all women, that's the case for all men as well. Like, it doesn't matter if you're a man or a woman, it's like we have people in our community who are naturally very feminine. Like Ashton and I are both, I think, more on the—on the—on the feminine side naturally, but, uh, we also have people in our community who are women who give off a lot more masculine energy naturally, because that's just maybe how they're wired as well. So like, sometimes it's because of experience, but sometimes it's just like naturally, like what comes naturally to you. Mm-hmm. You know?
I loved this, um, this quote that Jordan wanted to kind of use to set the tone for this episode, and again, it's from our dad. I'm sure you guys are like either tired of hearing about our dad, or you're like, "Who is this man?" Like, "We need to meet him," which may happen at some point. Um, but hopefully that just shows like how influential of a leader and a—a person he has been in our lives. But why don't you share this quote to kind of set the tone for today's conversation.
Yeah. So our dad is like an entrepreneur type, you know, very business-minded, and he—he said that in business, and in life, you have to have tough skin and a soft heart. So especially in business, you gotta have the tough exterior, kind of like your—put your armor on, and you have to have that softness on the inside, the empathy. So a—and I was like, that's a perfect quote for this because it's like that's the masculine and the feminine together, like you have to have both. So—yeah.
Yeah. I think that that's so beautiful because you do have to have like some toughness to you, I mean, gosh, to live life in general, but especially when you are in business. Like, you have to have some tough skin, and I think that, you know, people operating so heavily in the feminine, they think that that's a bad thing because they think that like—that—that's unhealthy. But like—Mm-hmm.—you actually have to have tough—tough skin to, like, actually be resilient and move through things, to actually also have boundaries, right? But you never wanna be so tough that you don't have a soft heart, that you don't care about people. Mm-hmm. That, you know, you don't try to operate out of integrity as a leader, whatever it is. So you need both, and that is the goal. If you take anything away from this episode, let that be your mantra. Like, "I have tough skin and a soft heart." Mm-hmm. Let that be the mantra.
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Now, back to the episode.
So let's kinda start this conversation by diving into the masculine a little bit, because I feel like this is the one that most of us in our community need, I don't know, help with—Mm-hmm.—need to work on, because like I think even Jordan and I can relate to that. Mm-hmm. Um, and I think that, you know, obviously for a lot of women, like operating in the masculine, it doesn't always come naturally, and especially, like I said, those of you who have come from corporate and you're so over like the unhealthy, toxic masculine energy that's, you know, it's so over, um, exaggerated, has no feminine to it, then you know you're probably sick and tired of it. And so, I think that we really wanna kick off by—by talking a little bit about the masculine, what it is and why it's important—Mm-hmm.—in business.
Yeah. I kinda wanna go through some traits of masculinity, and just as a disclaimer, here in this conversation, masculinity does not equal men and same goes for femininity, that does not equal women. Like, we—who—no matter who you are, we can all access both. Um, we have to access both, especially being, uh, in business and an entrepreneur. But, um, some masculine traits, just some of the research that we did, and again these are like, stereotypically masculine traits, but some traits would be active, so very like, action-oriented, confident, strong, responsible, courageous, logical, disciplined, and assertive. Now, some women naturally exude masculine energy, like I know of some women in my life who give off masculine vibes. Like, they're—they may—they may have like a tough exterior, or very like strong-willed, um, kind of giving off a powerful, assertive, dominant, like, vibe. Um, and they might have a harder time being more empathetic and like—in tune with that feminine side. So like, we see you guys, like, we know you're out there. Um, but yeah. Those are—those are just a good overview—Mm-hmm.—of some of the traits.
Yeah. And I even, I think about, like I—I have one, well we have one client right now in particular, she does operate more out of the masculine energy and I think that there's so many strengths that you can have when that is your primary energy that you operate from, but then you have the weakness of not being able to operate out of as much empathy, for example, like Jordan mentioned. And so, you really have to work on, like, your leadership skills to be able to relate to people that need a more, like, soft, empathetic approach. But, at the end of the day while we're on the masculine, I just—I feel like so many people in our community have leaned so far towards the feminine side that we've lost this masculine kind of energy and feel. And what that means is that, you know, you aren't able to like move through things as resiliently, you know—Mm-hmm.—as you should or could. Um, you know, you may not be able to actually get a goal or a project to a state of completion because everything is so driven by how you're feeling in that moment. And, you know, we talked about this in our recent podcast episode together, but like, your feelings aren't always true, and your feelings aren't always going to be the best guide, the best leader, the best mentor for you. And so although your intuition, your gut instinct, all of that is so important to listen to as a founder, like that is such a skillset of its own, you don't wanna lean so heavily on the side of feelings and intuition, um, and you know, woo-woo—that you, you know, fail to really operate out of that masculine place and actualize and get yourself into action, get yourself into motion, pick yourself back up after you've fallen down or somebody's hurt you, right? Like something bad has happened, because that's entrepreneurship. If you're so operating from this place of softness and feeling all the time, you're not gonna have the resiliency that you need to be an entrepreneur long-term. Mm-hmm. You know?
Yeah. Like there's a—there's a healthy way to tap into masculinity, like everyone—you know, a lot of people talk about toxic masculinity, but there's a healthy aspect of being able to tap into the masculine, um, like some of those characteristics we listed, it's like, you know, being action-oriented, being assertive, being dominant. Like sometimes in business you have to be assertive, you have to stand your ground. Sometimes like, I mean, uh, 9 times out of ten in business, you have to be action-oriented, like you need to be doing something, like having things in motion. And if you're just not really tapping into that masculine side of things, then you're just operating out of that, like, flowy feminine energy. It's—it is gonna be hard for you to, like, really take action and get things done. So—Mm—you gotta have both.
Yeah. And I think too if we even think about, like, how to best equip ourselves to serve people, to serve our communities, that is why we exist in business, that is why we run businesses, to be of service and value, right? Whether you're entertaining or inspiring or educating, whatever it is, we're here to be of value. And I think that in order for us to do that, you just—you can't operate in the feminine all the time. You—you won't be able to show up sustainably long-term. And I think sometimes when you operate too much out of the feminine, you can even lose respect from people, because if everything is so led by feeling, you aren't showing up, you aren't doing the things that you say you're going to do, um, all in the name of, "Well I don't really feel like it, you know, my intuition is telling me to do X, Y, Z," which, know your voice, you know, you're the most equipped to make these decisions in your business. But at the end of the day if everything is so led by feeling, you're not really going to show up as the powerful person and presence that you are in order to, like, really fulfill your true purpose. Like, I feel like, you know, that is such a masculine thing and a masculine stance even is like, this responsibility to be impactful, to fulfill your purpose, to go after what you want, but like, we have to have that, right? Mm-hmm. We have to have that in order to show up, keep moving forward and, like, actually impact people and be of service. Mm-hmm.
And just to expand on that, I feel like to give, like, a very brief example, like, you know, if you are hosting some sort of event or whatever, like, you have to show up with the masculine energy and actually fulfill that, that thing. Like, there are some people out there who, you know, maybe you're having a rough day and you don't feel like it and you don't feel like showing up for whatever you signed—uh, signed on to, to do. And so you listen to your intuition or whatever you wanna call it, and you're like, "Well, I don't feel like doing this today. I'm gonna push it off." Like, that's kind of, like, what you were saying, like, you can lose some, uh, credibility by doing that. You—sometimes you have to access the masculine, really show up, like, if you said you were gonna do something, you gotta, like, follow through on that, and that is tapping into the masculine, you know? Again, th—that action-oriented sort of, uh, eh, spirit. I don't know. Mm-hmm. Yeah.
Yeah. Yeah. And I feel like we're getting, like, off into a whole other topic, like, here, but I do feel like sometimes people use feel—the word feelings interchangeably with intuition without really knowing it. So, you know, and that—again, that's a whole other topic for a whole other time, but I feel like using your intuition is so different than basing all of your action or inaction on how you feel. Mm-hmm. Because, I mean, I can tell you, like, there's so many times where I don't feel like recording a podcast or I don't feel like hosting an event. Maybe I am scared. I think it's different if you are, like, super sick, you know? Know your body, for sure. But intuition and feelings aren't necessarily interchangeable. Mm-hmm. Um, so all that said, this is just a challenge, you know? For those of you that feel like you're really incredible at operating in the feminine, that's amazing, okay? Like, that's a strength. Mm-hmm. Because not everyone can do that. And I know even for me, as, like, a leader and a coach, like, I get compliments all the time and, like, gratitude all the time from our community where they're like, "I just appreciate, like, how patient you are with me or how empathetic you are with me." And so it's a strength, use it, but any of your strengths in excess become a weakness, right? So instead of operating 100% in the feminine all the time, we need to really lean into the masculine a little bit, especially where you're noticing gaps in your business. Mm-hmm. Um, especially where you're noticing areas where you're not fully showing up, you're not fully accessing your potential, you're not fully, like, holding yourself to the standard that you wanna hold yourself to. Mm-hmm. Okay, so that's the masculine.
Let's shift gears towards the feminine. And like Jordan said, you know, for some women, like, the feminine energy doesn't come as naturally. Like I mentioned with our client earlier, like, she has to really practice with her communication skills with her team members in order to be empathetic, in order to take the time to actually see her people, to properly communicate, to affirm them, words of affirmation. Like, all of these things, I even think they're, like, maternal, right? Like, I think about even growing up, different scenarios where I would go to my dad versus I would go to my mom. Like, I would go to my mom when I'm, like, crying and, like, I'm like, "I don't even know who I am." Or, you know, "I just feel like crap or I feel ugly," and, like, I really need that. Like, I need someone to hold space for me. I need someone to, like, affirm me and speak life into me and, you know, just, just really, like, see me. And then I'd go to my dad if I'm like, "Oh, like, I really wanna start this business and, you know, I have all these ideas and passions." And he would, like, hype me up and he would help me, like, create that action plan and integrate. And that's not always black and white, you know? Sometimes I'd go to them for vice versa. But for some women, it's harder for them to tap into the feminine energy. I think we're, we tap into the feminine much easier—Mm-hmm.—than the masculine. Um, definitely get, like, that feminine side from our, our mother, so empathetic and, like, tenderhearted, which is a strength but, you know, like we said, could also be a weakness if, if overused. Um, but I feel like we also, because of our, our dad and the strong masc—like, he's such a masculine man, like, he, he just has that aura about him. Like, because of that, like, that has influenced us and impacted us. And we know that sometimes we have to tap into the masculine, even if we don't want to. tap into the masculine, even if we don't want to. Like, sometimes you just gotta do it, because the masculine really is about that grit and the resiliency. And the feminine, not so much.
So, um, we could dive into some feminine traits real quick, just to, like, list those off. Like you said, intuition is a huge thing with, with femininity. Understanding, nurturing, tender, empathetic, so again, like, that maternal presence, creative, sensitive, emotional, gracious. So, like Jordan said, we both operate, I think, more from the feminine place, so much more naturally. Mm-hmm. Now, I would say that Jordan is probably even more of that feminine energy, and I'm a bit more of that masculine energy, especially from the stance of getting things done, no excuses, mapping out a project. Like, it kind of depends on my day and mood and where I'm at in my cycle too, but I can really operate in that masculine. But I think, again, because we have, like, parents that are so opposite and so, like, the depiction of, like, 100% masculine and 100% feminine, I think that we have, like, learned how to adapt those things and find this mix and balance. Because I also sometimes have to practice slowing down, having patience, especially with, like, clients. Um, not so much Jordan, 'cause Jordan's incredible. But, you know, that's applicable if you have a team. If you're working with clients, like, you really do sometimes have to slow down and tap into that feminine energy and really think about, "Okay, how can I be soft? How can I be patient? How can I be kind?" Not that you can't do that in the masculine, but again, it's more of that soft, kind presence. It's more of that feminine energy. Um, and I think that empathy is just something that is so typically in the feminine energy. That is one of the biggest, I think, strengths that we can all carry—Mm-hmm.—as business owners, and that goes into how you lead your team, how you communicate with clients, um, even how you market yourself. Like, how many of you have seen very masculine-forward marketing, where it's like, "No excuses, get it done," and you're just, like, blocked, muted, bye, unfollowed—because it's just so aggressive? And then on the flip side, how many of you have seen such feminine-forward marketing, where it's like, "Do whatever you feel. Everything's just gonna happen." And there's, like, no balance to the, to the point where, like, that doesn't feel like it has substance, right? Right. And so again, how can we come to the middle? And so, I think Jordan and I, we really relate to tapping into the feminine energy, and that's a fun space to be in. Mm-hmm.
I think that's why our community loves it so much. It's like, I get to be creative, I get to be intuitive, I get to be empathetic and in my feels. Like, that is such an incredible, like, opportunity and thing for us to tap into as women. It's a beautiful energy. Like, it, it really is. And I think that, like, I don't know, there's so much beauty, and, and fun is a good word. Like, there's so much fun in the feminine. But, like, to get stuff done and to make progress on your goals, to, like, actually run a successful business and be a good, like, leader, you have to be able to tap into the masculine as well, like, even if you don't want to, you know? It's kind of like going back to the feelings episode that we just did. Like, sometimes you might not feel like it, but you have to, know?
And notice how Jordan and I, we keep saying, "Tap into the masculine or the feminine." If you are naturally a feminine leader or if you are naturally a masculine leader, who you are is not by accident. Your natural leadership skills and tendencies, it's not by accident. You are not random. The way that you have been designed, it's like a blueprint for how you should operate in your life and business. So, you should leverage how you naturally operate, because it is a strength, right? But again, any strength in excess becomes a weakness. So, our goal here is for you to learn, how can you ebb and flow between the two? How can you tap into the feminine when you are more masculine-forward? How can you tap into the masculine when you are more feminine-forward? Mm-hmm.
And just a side note here as well, like, if you are capable to bring on a team member, if you have that capacity to have a, like, a bigger team, like, you might find that, like, maybe you're more on the masculine side, but you have a team member who's, like, super feminine and empathetic, and, like, that can also bring balance. Like, I think about our dad, like, he was running a landscaping business, and he's just, like, the most masculine presence, you know, but he also had a team member who was, like, very empathetic, and people felt like they could go to her and whatnot. So, like, there was balance there, because you had, uh, his presence, he had the, the masculinity, and, and her femininity. So, yeah. If you can have, if you have the capacity, like, that, of course, will balance things out as well. Mm-hmm. And I think that's one reason why Jordan and I also work really well together, because you are, like, the creative, like, visionary, like, just, I mean, imagine a fairy just floating around a field somewhere. Like, she can just get lost in projects, and she likes to take the time for certain graphics and, like, how she edits things that I wanna pull my eyes out if I have to do that. Now, you give me, like, the biggest project that you have, and I wanna go into a project management software, and I wanna, like, map that ish out. Mm-hmm. Yeah. So that's why it, it, like, works really well. I think we can both tap into both, like, energies or whatever, but, like, you definitely lean on the masculine a little bit more, and I lean on the feminine, and it just, like, there's so much, there's just harmony there, so—yeah.
I remember when we were prepping for, uh, our latest group shoot, and, uh, we had to kind of map out, like, the photo shoot flow, and we had to figure out, like, you know, what models were gonna be in what shots, like, who to pair together, you know, how to, like—set up each shot, so on and so forth, planning out the flow of the entire shoot. And Jordan just came to me and she was like, "Ashton, I really can't wrap my head around this. Can you take this part on and then I'll focus more on, like, the mood board and, you know, the visuals and getting all of that in order?" She gave that to me, and I got it done in, like, 15 minutes because it's in my strong suit. Mm-hmm. Um, and vice versa, if I'm trying to sit down and create a mood board for something, number one, it's not going to be cohesive. Number two, it's not gonna be that great. And, uh, definitely not as good as Jordan's. And number three, it's gonna take me forever. Jordan loves getting lost in that kind of stuff. So this is where it—it becomes fun, especially as you're developing a team, because you can really think about, like, "Who do I need to bring on to offset some of my weaknesses?" And not seeing that as a bad thing, we're not all meant to be good at everything, but actually seeing it as a way to, like, bring balance—Mm-hmm.—to your team.
Yeah. In summary, I feel like it comes back to that quote we, you know, use to set the tone. It's like, "Have tough skin, but a soft heart." Like, learn how to ebb and flow between both of those spaces, because you really do need both. Like, you need to be assertive. You need to set boundaries. You need to be able to follow through on what you say you're going to do. But then on the flip side, you also need to have the ability to be soft, to relate to people, to be empathetic, to be creative, especially in our space. Mm-hmm. So, you really need both. We need to learn how to ebb and flow between those places. Mm-hmm.
Yeah, 'cause in—I mean, in business, you're gonna deal with all sorts of people and, like, think about, like, different personality types and, like—like, introverts and extroverts. Think of, like, Enneagram. Like, there's so many different types of people out there and I think if you can really marry the two, the masculine and the feminine, you can learn how to, like, really speak to people. Like, communicate with them, relate to them with that empathy. Um, you know, not just, like, talk to them, but speak to them. Like, speak their language, and I think that really does come from the masculine and the feminine. Like, when you have both, you can—you can speak to everyone. And that's—that's like a super power, so. Yeah, absolutely, because with the masculine, like, you have the energy to show up and actually, like, be that presence, share, have the systems, have the infrastructure, have the grit to, like, show up and do the thing. Mm-hmm. But with the feminine, you also have the empathy and the patience and the softness to actually really see people. To actually really get through to them and you need both. Mm-hmm.
So, in terms of next steps, things to think about. You know, I wanna make this really simple and really clear for those listening, and I think that predominantly, you're gonna have, like, one action item based on which area you most fall into.
The first thing that we wanna really encourage you guys to do is, like, take account, like, of yourself. After listening to this episode, I bet you know without a shadow of a doubt, like, "Oh, yeah. I am so much more that feminine energy." Or, "Oh, yeah. I'm so much more that masculine energy." So, which one do you operate naturally from? Number one, see it as a strength. So, by no means are we saying, "Get rid of it." But how can we bring more balance? How can we bring more harmony? So, we wanna look at the other side and we really wanna cater to that. Mm-hmm.
So, if you are more in that feminine energy, which I think a lot of our community is, everything's very, kind of based on, you know, how you're feeling and being a visionary and being creative. And what can tend to happen to our community because of that is, you kinda get stuck and you kinda get paralyzed and you get in your head because you don't really know how to get that idea into action and motion. You have so many things you wanna do. Mm-hmm. Um, you have so many, you know, things that you're feeling about the things that you wanna do. And so what we wanna encourage you—you to do here is just disrupt that pattern and actually go do that one thing. Like, pick one thing that's on your mind right now. Like, maybe it's having a tough conversation with a team member or maybe it's like, "I wanna launch that thing," or, "I've been, you know, saying that I'm gonna, you know, launched this podcast for a year now." Well, go take the first step. Go take that initial step forward to create some momentum, and get in this practice, habit, and routine of actually calling yourself forward to take action on the things that you say you wanna do.
Yeah, regardless of fear, regardless of insecurity, whatever you've got going on in your brain, like, that is the most, like—that is the best piece of advice, I feel like, for the, for this. Like, if you're struggling to tap into the masculine, like, it's such an action-oriented sort of energy. All you have to do is really take the next step, like, f—like, pick the one thing you wanna focus on and just, like, take the next step. And you will eventually get that thing finished. You will get it actualized. Like, it just takes time. So, um, yeah.
And I think for those who fall more into that masculine side naturally and you struggle to tap into the femininity, think to yourself, like, how can you be more empathetic to the people around you, to your team members, to your community? Um, it might take a little bit extra work for you, to be honest, because maybe it doesn't come as naturally, but really think to yourself, like, "How can I connect? How can I relate to my people?" You know? Mm-hmm.
Yeah, 'cause I think sometimes, especially for people that are very masculine, dominant, and forward, like, what you can tend to do without even meaning to do it is just steamroll over people, you know? Mm-hmm. And it can leave people feeling like they've been walked all over, and that can be in actual conversations. What I think was even more applicable here is, through your content too. And so, I'm not saying that you need to be, like, super soft when that's not actually who you are, it's not your brand voice, but also, we need to ask that question of, like, how are you seeing the people in your community and how are you presenting conversations, um, information, like education, whatever it is, in a way that they can best receive? Mm-hmm. And I think that that requires empathy to be able to identify where your community at, is at, where your team members are at, and to even ask yourself a little bit about, you know, who are they? How do they best communicate? How do they receive criticism? How do they, you know, learn? I think it's really getting outside of your head into the head of your, into the minds of your people and really s—asking yourself, "How can I see them? How can I speak directly to them?" Mm-hmm. So.
Those are the action items. I hope that this conversation was, uh, enlightening, inspiring, and just gives you some good food for thought that you can really take and apply into your business and to how you communicate with your teams and your community and through your marketing. And, uh, this is really the beginning of, kind of, a series of conversations that we're gonna be having over the next few episodes, so I'm really excited for that. So, stay tuned.
If you enjoyed hanging out with us today, please feel free to leave us a review. Let us know what you think of the podcast and head over to Instagram, share and tag us at myawakeningco, so we can see that, so we can get the word out to more people that need to hear it. Thanks for being here, and we'll catch you the next one. Bye.
