Welcome to The Awakening

Where impact deepens, wealth multiplies, and your life is actually lived.

Ashton working at The AwakeningAshton & Jordon posing at The Awakening

Where most business advice tells you to do more

We’re that gentle voice nudging you to do less and do it exceptionally well.

The truth is that you were never meant to ride the waves of your business, allowing it to move and sway you wherever it would like.

You were called to lead it. You were called to have a reverence for it, to champion it, to steward your vision and build with intention.

You don’t want to spend your days drowning in client work, carrying the weight of the company alone, and selling your time for money.

You want to build a company that’s an extension of your calling

- one with assets that work even when you aren’t, a team that champions your vision alongside you, and a standard of service so high that influence, impact, and wealth become inevitable byproducts of every touchpoint with your brand.

We’re here to support you in doing just that.

Explore Our Services

Transformative Coaching that Meets You Where You’re At as You Scale Your Business

Align, Embody, Thrive - The Awakening alternative Logo
Ashton on the phone at The Awakening

At The Awakening

we fundamentally change how you approach business growth so you can deepen your impact, expand your wealth, and actually live your life. We help you simplify your business model, strengthen your infrastructure, and elevate your standard of service so profoundly that organic growth becomes inevitable.

Our philosophy is simple:
Your business is already a masterpiece – it just needs to be revealed. Like Michelangelo said, “I saw the angel in the marble and carved until I set him free.” We’re here to help you uncover what’s been there all along and build from that place of clarity, confidence, and calling.

The Awakening was born from a simple, unrelenting desire for freedom.

After graduating college

with a business degree, clocking into a full-time job, and juggling a side hustle in the background, I was ready to pursue entrepreneurship full time. So, in 2019 I finally took the leap and launched The Awakening with one core hope: freedom. To work from home, build something of my own, and travel the world with my husband. (It did that and more.)

But what started as a pursuit of freedom became a path to my calling: helping women build businesses that feel like freedom – with work that matters, wealth that lasts, and time that’s truly theirs.

When the time came to step into the role of coach and mentor, it wasn’t a stretch. It felt like coming home.

Jordan and I grew up in an entrepreneurial family where mentorship happened in real time around the dinner table. We didn’t talk about the weather. We talked about vision. Wealth. Discipline. Dreaming big and doing the work to match. Entrepreneurship was in our blood. 

Together, Jordan and I merged our lifetime of entrepreneurial exposure with over a decade of hands-on experience in the digital landscape. We set out to help leaders like you leverage their business as a tool – not just for income, but for impact and generational wealth.

Since then, we've had the privilege of mentoring over 500 entrepreneurs around the world.

Women who wanted to pursue their calling and create lasting wealth while actually living their life. Women just like you.

We’re on a mission to set a new standard of leadership

one where wealth is generational, impact is intentional, and your business becomes a living extension of your calling.

Work With Us

If We Haven’t Met Yet, We’re Ash and Jo

Ashton's Headshot. She is very pretty

Meet Ashton | Founder, Strategist, & Speaker

Hey, you. I’m Ashton, but those closest to me call me Ash. I help entrepreneurs multiply their wealth by transforming their business into a symphony of service. Most people will tell you to do more, but I gently nudge you to do the work you’ve been called to do and do it exceptionally well. I believe running a simple, lean, conviction-led business is the key to multiplying your wealth, influence, and impact.

Meet Jordan | Creative Director, Writer, & Speaker

I’m Jordan, and I equip leaders to step into their next level of leadership and fully embrace the work they were born to do. Our industry will tell you to keep up with the new trends, tactics, and growth hacks, but I guide you to be unwavering in your assignment. I believe your business is simply an extension of your calling, and when you devote yourself to that, abundance chases you down.

Jordan's Headshot
The Legacy Creator Podcast

Legacy Creator

Some conversations change everything. The ones that happen when you’re finally sitting across from someone who sees the vision you carry and doesn’t ask you to make it smaller. Someone who recognizes that underneath your business goals lies something deeper – a calling to shift atmospheres, awaken something in others, leave something behind that matters.

Legacy Creator is where those conversations happen. Where we lovingly challenge you to step into your calling, embrace your potential, and create the kind of life that feels rich in all the ways that matter.

Come take your seat at the table.

Listen to the Podcast